Makeup is a booming industry, and there are countless brands out there. However, some brands have risen above the rest in terms of popularity and reputation. In this article, we'll explore the 7 most popular makeup brands around the world, based on their global reach, brand awareness, and customer loyalty.
- MAC Cosmetics
MAC Cosmetics is a Canadian makeup brand that was founded in 1984. It has since become one of the most popular makeup brands in the world, known for its high-quality products and wide range of shades. MAC offers a wide range of makeup products, including foundations, lipsticks, eyeshadows, and more. MAC is also known for its collaborations with celebrities and designers, which has helped to solidify its place as a go-to brand for makeup enthusiasts.
- Maybelline
Maybelline is an American makeup brand that was founded in 1915. It is known for its affordable and accessible makeup products, which can be found in drugstores around the world. Maybelline offers a wide range of products, including foundations, mascaras, and lipsticks. It is also known for its popular tagline, "Maybe she's born with it, maybe it's Maybelline."
- L'Oreal Paris
L'Oreal Paris is a French makeup brand that was founded in 1909. It is known for its high-quality makeup products, which can be found in drugstores and high-end retailers around the world. L'Oreal Paris offers a wide range of products, including foundations, lipsticks, and eyeshadows. It is also known for its innovative technology and dedication to inclusivity, offering a wide range of shades for all skin tones.
- Estee Lauder
Estee Lauder is an American makeup brand that was founded in 1946. It is known for its high-end, luxury makeup products, which are sold in high-end retailers and department stores around the world. Estee Lauder offers a wide range of products, including foundations, lipsticks, and eyeshadows. It is also known for its dedication to skincare, offering a range of high-quality skincare products.
- Chanel
Chanel is a French fashion and beauty brand that was founded in 1910. It is known for its high-end, luxury makeup products, which are sold in high-end retailers and department stores around the world. Chanel offers a wide range of products, including foundations, lipsticks, and eyeshadows. It is also known for its iconic fragrance, Chanel No. 5.
- NARS
NARS is an American makeup brand that was founded in 1994. It is known for its bold and innovative makeup products, which are sold in high-end retailers and department stores around the world. NARS offers a wide range of products, including foundations, lipsticks, and eyeshadows. It is also known for its dedication to inclusivity, offering a wide range of shades for all skin tones.
- Urban Decay
Urban Decay is an American makeup brand that was founded in 1996. It is known for its bold and edgy makeup products, which are sold in high-end retailers and department stores around the world. Urban Decay offers a wide range of products, including foundations, lipsticks, and eyeshadows. It is also known for its dedication to cruelty-free and vegan products, making it a popular choice among ethical consumers.
In conclusion, these 7 makeup brands are among the most popular and beloved brands around the world. Each brand has its own unique style and philosophy, but all are known for their high-quality products and dedication to innovation and inclusivity. Whether you prefer high-end luxury makeup or affordable drugstore options, there is a makeup brand out there for everyone.